It ends now.™

Friday, Sept. 7, 2012

The It ends now.™ project is an initiative to take a visible stand against relationship and sexual violence. Designed as a one-day event, the It ends now.™ project brings students, faculty, staff, and senior administrators together to show solidarity against violence in relationships. The event also highlights other campus initiatives supporting an end to relationship violence, including the Clothesline Project, the White Ribbon Campaign, and Take Back the Night.

Members of the University of Richmond community sign up to receive a free It ends now™ t-shirt. Any person that picks up a shirt must agree to wear the shirt on campus on the designated day. The shirt has the It ends now.™ logo on the front, and a statement on the back that reads: I pledge never to commit, condone, or remain silent about relationship or sexual violence. There is a space on the t-shirt that allows the wearer to sign the pledge, making a visual commitment of support.

The It ends now.™ project began in 2011. 1,100 members of the University community signed up for shirts for the initial event on Sept. 16, 2011. The event was a fantastic success, culminating in the University's first flash mob to promote the project.